Saturday, December 13, 2008

Bengali in Kashmir

If areas around Indian railway tracks (at least in the north) are the dominion of Shahi Dawakhana and Hakeem Sahib, then area around Indian roadways are the dominion of Dr. Bengali. Why the roads? Is it the truckers and the soldiers? Maybe. More baffling is the question why the areas around railway tracks? Is it the coach drivers? Anyway…
In Jammu city you are more likely to see ads for and expect help from Dr. Malhotra. But, the area along the highway to Kashmir is again under the monopoly of Dr. Bengali. Advertisements offering guaranteed cure for unmentionable diseases and unlimited power over unforgivable weaknesses appear all along the road to Kashmir. All along the road their limp message, effective design, snazzy coloring and generous appointment hours(actually a whole day) with the "Dr" hardly change. The frequency of their occurrence is rather high around Udhampur district. Here you can't look away from them as almost every third shop has these ads promoting sex clinics(?) painted on their walls.
What I didn't expect was to see these ads in Kashmir valley. However, I came across them even along the way to Gulmarg.

Dr. Bengali

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Earlier cross posted at my other blog

2 comments:

  1. Hahahahhaa. I do not believe this. I recently clicked a Dr Bengali pic myself while travelling to Doda. Wanted to asjk my friend Shreyashi whether he was a big deal back in her state. He certainly is in ours.
    This guy's flouro pink and green ads are ALL OVER the damn place. I have half a mind to go to Udhampur and see him in person. I believe he comes every Wednesday?

    ReplyDelete
  2. Seeing the incredible number and reach of these ads I think there's no one 'Dr.Bengali', it seems more to be the 'McDonald' or 'KFC' of vernal world.

    ReplyDelete

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